EU Prepares Fresh Antitrust Probe Into Google’s News Ranking Practices
The European Commission is launching a new Digital Markets Act investigation into Alphabet's Google, focusing on allegations the tech giant manipulates news publisher rankings in search results. News industry groups claim Google's algorithm unfairly penalizes outlets running sponsored content—a critical revenue stream for publishers.
This marks Google's latest regulatory challenge under the DMA, which targets anti-competitive behavior by dominant platforms. Potential penalties could reach 10% of global revenue, forcing algorithm changes. The probe adds to existing EU investigations into Google's search favoritism and developer restrictions.